Sammy Samson is the owner of factory Samson's Snacks and the CEO of the Sorcerer Snacks brand.
Physical appearance[]
Samson is a stout businessman with light brown hair and black eyes. He wears a light-blue shirt, dark-blue suit, and a red striped tie.
Personality[]
Samson always speaks and behaves in a fake positive attitude, even when discussing bad situations. He would openly admit his frustrations, but would do so in an enthusiastic tone. According to him, he adopted his behaviour from business school, where he was taught to assume a positive attitude at all times, even in times of crisis.
History[]
Be Cool, Scooby-Doo![]
The CEO of snack brand Sorcerer Snacks, Samson created the snack brand based on a local legend. In this legend, a malevolent sorcerer cursed the land where a Sorcerer Snacks factory was built. Samson used the sorcerer as the brand's mascot, hiring puppeteer Piero to create commercials using the mascot.
He was first seen expressing discontent with a commercial created by his puppeteer mascot Piero. Knowing that Samson would fire him, Piero created the Sorcerer disguise to scare away Samson's factory employees as an act of revenge. The sorcerer would use a remote-control-staff to manipulate the animatronic objects around him to attack his victims.
After many employees quit due to the attacks, Samson was forced to sell his company to his rival Beverly. He was then seen greeting Mystery Inc., who had visited the Sorcerer Snacks factory. After explaining the situation, he allowed Mystery Inc. to investigate the supposed curse.
Samson was finally seen after Piero was captured and revealed to be the culprit responsible for the sorcerer attacks. He stated that he would no longer have to sell his company to Beverly. He also announced he would be creating a new snack brand with Scooby-Doo's name, called Scooby Snacks.