Appearances in TV commercials and promos

The following is a list of television commercials and promos featuring original content with characters from the Scooby-Doo franchise.

Bob's

 * Coinciding with several Scooby-Doo toy promotions over the years, the Brazilian restaurant chain Bob's has aired numerous ads featuring the main cast of characters, all produced by the animation studio of Daniel Messias.
 * To promote a line of Olympics-themed Scooby-Doo toys, a commercial featured Scooby hurriedly putting on a runner's outfit as he's chased by a white sheet ghost around a track. With a wink to the camera, he changes directions and spins the ghost out. The ghost is then shown in a Bob's restaurant with a group of kids playing with the toys.
 * For figurine toys modeled after all five members of the gang, a commercial showed them searching for people in a town. Scooby is then startled by a shadow which turns out to be a child headed to a Bob's restaurant. Upon discovering this, the whole gang laughs.
 * For a set of balls on strings, featuring the gang's faces, an ad shows Scooby-Doo playing with the toys, adding another each time Shaggy gives him a Scooby Snack. By the ad's end, Scooby has so many that he gets himself tangled in them.
 * For a series of sports bottles, Scooby is featured drinking from them as he plays with a basketball, skateboards, kicks a soccer ball and surfs.
 * When a set of sports bottles featuring various Hanna-Barbera characters were given away, Scooby-Doo appears in the commercial unsuccessfully trying to board a bus with Fred Flintstone, Wilma Flintstone, Barney Rubble, George Jetson, Rosie the Robot and Dick Dastardly.

Boomerang

 * In 2017, to advertise their streaming service, Boomerang created several ads featuring a plethora of Warner Bros. characters, including Shaggy and Scooby-Doo.
 * The Jetsons Are Here: Delivery: Shaggy and Scooby appear as the first guests at the home of a boy watching Boomerang, with Shaggy exclaiming, "This must be the place, Scoob!" as they walk inside. By the commercials end, Shaggy, Scooby-Doo, Fred and Daphne are seen standing around the boy's couch.

Burger King

 * In 1996, Burger King had a Scooby-Doo-themed toy promotion, which was advertised with an animated/live-action commercial of Shaggy and Scooby-Doo. This is reportedly the commercial for which Casey Kasem refused to reprise his role, due to his refusal to promote a brand selling hamburgers, and led to his leaving the franchise entirely for several years.
 * Shaggy drives the Mystery Machine up to the Burger King drive-thru where he and Scooby-Doo each order 400 Kid's Club Meals. An employee gives them a massive takeout bag at the next window and Scooby says "Thank you!" as they drive off.

Halifax

 * In 2017, due to the success of their Top Cat commercial the prior year, Halifax produced a commercial centered on Scooby-Doo. The ad premiered on January 8, 2017 and coincided with Scooby-Doo-themed advertising in branch and online.
 * Discover what happened when Scooby-Doo tumbles through the doors of the Halifax…: As the gang is chased through a city in the United Kingdom, by a mummy reminiscent of the one from Scooby Doo and a Mummy, Too, Shaggy and Scooby-Doo seek shelter in a Halifax bank. Straying from the franchise's standard trope, the mummy doesn't follow the duo and they instead fall into the bank and talk to an employee about their rewards program. On his recommendation, they go to Pharaoh's Pizza for a pizza after having done some shopping, but leave their Halifax card behind when the mummy brings the bill and scares them off. Scooby slams the door on a loose strand of the mummy's wrap, causing the costume to spin off the culprit. The rest of the gang arrives and Velma exclaims, "Nice work, guys!". Scooby then closes the ad with his "Scooby-Dooby-Doo!" catchphrase and a "Walk Like an Egyptian" dance, over the opening lyrics of the Scooby-Doo, Where Are You! theme song. The ad also features original series style sound effects and a laugh track.

Kellogg's

 * In 2003, to advertise their Cinnamon Marshmallow Scooby-Doo cereal, Kellogg's aired a commercial featuring an animated Shaggy and Scooby-Doo in a live-action diner.
 * A waitress has trouble taking Scooby-Doo's order (his new cereal) due to his speech impediment, but luckily a neighboring table of men are eating the cereal and able to remedy the situation. At the ad's conclusion, Shaggy jokingly tells Scooby that "Service here is kinda slow, huh?"

LEGO

 * In 2015, to promote the LEGO Dimensions video game, which featured Shaggy and Scooby-Doo as playable characters, several ads were produced, mostly using footage from in-game cut scenes. Those with original material included:
 * Scooby-Dooby-Doo!: An original animated short where Shaggy (Matthew Lillard) and Scooby-Doo (Frank Welker) receive a mysterious black box containing their LEGO counterparts.
 * Endless Awesome: Features animated LEGO characters of the various franchises on a tabletop, preparing to go into the game. As the announcer lists things needed to defeat the game's villain, on the word "teams", Scooby-Doo licks Krusty the Clown's pie off the screen to reveal himself and Shaggy. When The LEGO Movie character Wyldstyle jumps between them, Shaggy lets out a "Zoinks!" The announcer also mentions Scooby Snacks as Scooby tosses one into his mouth. The duo and the Mystery Machine (in several forms) are additionally visible in the background a few times.


 * Also in 2015, promoting the LEGO Scooby-Doo! sets, ads were produced containing live-action footage of the toys, some with short clips of CGI LEGO footage.
 * Stop the Monsters: Focused on the Mystery Machine and Mystery Mansion sets, animated footage of the LEGO Scooby-Doo characters shows Fred missing a knight and ghost with a safe as they chase Shaggy and Scooby, only for them to knock the monsters down themselves when they abruptly stop to grab some food. Another clip shows the knight and ghost being knocked into a vampire by a large flail-like pendulum. They crash in front of the Mystery Machine, unmasked, as the gang arrives behind them and Daphne takes a photo.

MetLife

 * In 2012, MetLife aired a thirty second ad during the Super Bowl, adding several cartoons alongside the Peanuts characters they were known for using, including those from Scooby-Doo.
 * Cartoon Characters: Fred drives Velma in the Mystery Machine over a stone bridge and past Mr. Magoo, spinning him in the right direction. Shaggy is seen running not too far behind, with Scooby-Doo in his arms, as they try to get away from Casper the Friendly Ghost. A little bit later, Top Cat opens the door of a limousine, from which Richie Rich emerges before helping Daphne from the vehicle. In the end, the entire gang is together, alongside a few of their classic villains (The Creeper, Witch Doctor and Ghost Clown) and many other cartoon characters (including Hong Kong Phooey, Magilla Gorilla, George Jetson, Penelope Pitstop, Quick Draw McGraw, Jabberjaw and several other Hanna-Barbera properties) on a grassy hill.

Plaza Shopping

 * In 2011, the Plaza Shopping mall in Casa Forte, Brazil held a Hanna-Barbera-themed Christmas plaza event, which allowed customers to visit the worlds of their favorite characters and try some voice over work by dubbing over selected scenes. Several ads were produced, which featured a mix of animated and live-action elements.
 * In one, Shaggy and Scooby-Doo accompany Penelope Pitstop, Fred Flintstone, Barney Rubble and Tom and Jerry in decorating a Christmas tree. While placing a television set-shaped star atop the tree, Scooby loses balance on a stool and falls to the ground. Passing around a microphone with the Hanna-Barbera logo, they appear to be reporting from the mall as they speak to the camera.
 * Another has Velma and Wilma Flintstone reporting from a studio about the event, before sending it over to Penelope Pitstop, who tries to interview Tom (of Tom and Jerry). Since he doesn't talk, it cuts over to Scooby-Doo instead, who speaks to camera. Shaggy, Fred and Daphne are only seen in the background.

Post Cereals

 * In the 1990s, boxes of Oreo O's, Waffle Crisp and Golden Crisp cereals contained Scooby-Doo-themed posters with "decoder lenses" inside as part of a cross-promotion advertising the "Cartoon Network Cartoon Campaign 2000", all of which was advertised in one commercial.
 * Investigating a "mystery" at a Post Cereals factory, Shaggy and Scooby-Doo pass by a Waffle Crisp grandmother zombie, Oreo O's bull super-villain and ghostly Golden Crisp bear, without being aware they're evading these monsters' attacks. The actual "mystery" they discover is that they're on the boxes of cereal, after which they are shown proudly standing by the three "defeated" villains. In the portion of the ad regarding the free posters, the entire gang is scene investigating a house, during which time Shaggy and Scooby-Doo shine a flashlight that reveals the heads of the Creeper, Frankenstein's Monster and the Wolfman. At the ad's conclusion, Shaggy and Scooby are scared by a bat as they stand side-by-side, encouraging viewers to "vote for their favorite character" in the "Cartoon Network Cartoon Campaign 2000", which Scooby has advertised on a sign.

State Farm

 * In 2013, Warner Bros. Animation produced three commercials for State Farm, directed by Tony Cervone and featuring Frank Welker reprising his role as Scooby-Doo.
 * Scooby-Doo: Centers around the unmasking of the Creeper. Also includes appearances by Shaggy (Matthew Lillard), Fred (Frank Welker), Daphne (Grey DeLisle), Velma (Mindy Cohn) and the Mystery Machine.
 * Rooby-Roo: Centers around Scooby-Doo's speech impediment causing difficulties over the phone.
 * Appetite: Centers on Shaggy losing his appetite over a large insurance bill.

Walmart

 * In 2019, during the Golden Globe Awards, Walmart utilized several franchises to promote its online Grocery Pickup service, including Scooby-Doo, with two sixty second and two thirty second ads.
 * Famous Cars: After appearances by the Batmobile, Ecto-1 and several other classic film and television vehicles, a Walmart employee delivers bags of groceries to the Mystery Machine. Upon opening the back door, she has the bag pulled from her grasp by Scooby-Doo as he exclaims "Scooby Snacks!"
 * Famous Cars: Mystery Machine: Focused solely on the employee delivering groceries to the Mystery Machine, this is an extended cut of the other commercial. Scooby-Doo follows up his "Scooby Snacks!" line with "Delicious!", a laugh, an "Aww..." and the sounds of munching on his snacks. The tagline on screen is: "All the snacks. At scary low prices." The Mystery Machine's license plate reads "SCBYDOO".

Brazilian Television

 * Produced by the same animation studio as the commercials for Bob's restaurants in Brazil, a series of spots featured Hanna-Barbera and Cartoon Network characters stopping to speak directly to the audience. Unlike the other Brazilian ads, these were done in English, with Fred voiced by Frank Welker in the Scooby-Doo spot.
 * Shut Up and Listen: Fred stops the Mystery Machine and tells the audience that he receives a lot of questions about his "scarf" (ascot), which sends him into an expletive heavy rant, censored with bleeps, in which he refers to himself as a "cartoon star". The rest of the gang is shown to be stunned by his outburst. He then calms down to tell viewers to "not be afraid to express your true self" and to remember "fashion first".

Cartoon Network bumpers

 * A 2001 bumper features Shaggy and Scooby-Doo donning monster costumes to scare and threaten Courage the Cowardly Dog, warning him that they'll "handle all the creepy villain angles on this network". It's revealed to be a nightmare caused by the Scooby-Doo, Where Are You! episode Scooby Doo and a Mummy, Too.

Scooby-Doo/Courage the Cowardly Dog Scare-A-Thon

 * To advertise a marathon block of Scooby-Doo, Where Are You! and Courage the Cowardly Dog, nineteen minutes of new content was produced by Natterjack Animation, sixteen one-minute bumpers and three one-minute ads, featuring the casts of both programs crossing over with one another.
 * In the first promo, the Mystery Machine is stuck in Nowhere, leading the gang to seek help from Courage and his family.
 * A commercial for Cheetos and the coinciding sweepstakes features Shaggy being abducted along with a Cheetos truck while Scooby-Doo and Courage watch with horror.